CEO Jack Dorsey, different high executives

Twitter CEO Jack Dorsey testifies throughout a distant video listening to held by subcommittees of the U.S. Home of Representatives Power and Commerce Committee on “Social Media’s Function in Selling Extremism and Misinformation” in Washington, March 25, 2021.


After setting formidable consumer progress and income objectives final month, Twitter is gearing up for what may very well be its most transformative interval ever.

After CEO Jack Dorsey’s management got here below scrutiny final yr by activist traders, Twitter has ramped up its improvement of recent options, introducing quite a few modifications and gearing up for much more. This modification comes as the corporate reels from the period of former President Donald Trump, who was lastly booted off of the service in January.

Because it enters into a brand new stage, that is who leads Twitter in 2021.

Jack Dorsey: Founder and CEO

Regardless of being CEO, Dorsey usually comes off as checked out from Twitter. Blame his twin function as CEO of Sq., his tendency to take off for weeks at a time on meditation retreats, his discuss of shifting to Africa and his peculiar seems, which embody tattoos, piercings and a wizard-like beard. One current instance got here when the platform determined to ban Donald Trump completely — Dorsey was reportedly on trip on an island in French Polynesia when the fateful choice was handed down.

Folks at Twitter say Dorsey is something however checked out. He’s identified for empowering his lieutenants and fascinating with them on main points, in addition to tending to smaller particulars that would not sometimes be anticipated out of a CEO, resembling writing his personal remarks earlier than testifying in entrance of Congress.

Dorsey helped invent Twitter in 2006 whereas working as one of many few staff at Apparent Company, the corporate that preceded it. Dorsey was Twitter’s authentic CEO however was pressured out in 2008, then returned to Twitter’s helm as interim CEO in June 2015. He was named everlasting CEO a couple of months later. 

Since his return, the corporate has had its ups and downs however has typically trended upward. The corporate’s inventory value is up greater than 70% since June 2015, and its annual income has grown nearly 68% from $2.22 billion in 2015 to $3.72 billion in 2020. 

Dorsey’s management got here below hearth in early 2020 when activist hedge fund Elliott Administration initiated a marketing campaign to take away him as CEO. The problem was resolved when Twitter struck a take care of Elliott Administration and Silver Lake, giving every funding agency a seat on the board. 

Since then, Twitter has ramped up its product improvement, notably launching ephemeral Fleets in 2020 and testing a digital audio room characteristic referred to as Areas.

Extra importantly, the corporate final month introduced formidable objectives of doubling its income to at the very least $7.5 billion and hitting 315 million monetizable each day lively customers (mDAUs) by the tip of 2023.

Ned Segal: CFO

Twitter’s Chief Monetary Officer, Ned Segal

John Chiala | CNBC

Vijaya Gadde: Head of authorized, coverage and belief

Vijaya Gadde

Supply: Twitter

Parag Agrawal: Chief know-how officer

Agrawal is one in all Twitter’s high tech executives. He’s accountable for technique involving synthetic intelligence and machine studying, in accordance with his bio. 

Agrawal is main Venture Bluesky, an impartial effort to construct an open commonplace for social media. Which means creating know-how and protocols that may enable content material posted on one social media service to work throughout a number of social networks, just like how emails may be learn by any e-mail service. 

Bluesky is a precedence and visionary mission for Dorsey, former staff mentioned. That’s the reason he entrusted its management to Agrawal.

Mike Montano: Engineering lead

Over the previous few years, Twitter has revamped its technical infrastructure so it will probably construct new merchandise quicker. Montano, the corporate’s engineering lead, has been vital to that overhaul. The corporate has credited the modernization of its technical infrastructure because the catalyst behind the creation of recent options, like Fleets and Areas.

Montano is Agrawal’s right-hand man, and now that the overhaul is finished, Montano is concentrated on hiring extra skilled executives to steer Twitter’s fast-growing engineering group so it will probably construct even quicker, one worker informed CNBC.

Kayvon Beykpour: Product lead

Co-founder and CEO of Periscope, Kayvon Beykpour, speaks onstage throughout TechCrunch Disrupt NY 2015.

Noam Galai | Getty Pictures | TechCrunch

As product lead, Beykpour is accountable for the technique and improvement of Twitter’s options and merchandise. he joined Twitter by means of the corporate’s 2015 acquisition of Periscope, an app that permits customers to livestream from their smartphones. 

Beneath Beykpour’s management, Twitter has created a number of the most revolutionary product modifications in firm historical past. 

The corporate final yr launched Fleets, that are full-screen pictures and movies that disappear from customers’ pages after 24 hours, very similar to Tales on Snapchat and Fb‘s Instagram. The corporate has additionally begun publicly testing Areas, that are digital audio rooms the place customers can congregate for reside conversations, just like the favored app Clubhouse. Wanting forward, Beykpour introduced that Twitter will start testing subscription options that may enable creators to put up unique content material for his or her paying followers.

Bruce Falck: Income product lead

Whereas Beykpour leads the software program improvement of Twitter’s consumer merchandise, Falck is his counterpart for merchandise which can be utilized by entrepreneurs. His workforce is tasked with creating the instruments that the corporate’s purchasers use to run advertisements on Twitter and goal them to the service’s customers. 

Falck’s workforce just lately revamped Twitter’s cellular utility promotion. MAP is utilized by entrepreneurs to run direct-response advertisements on Twitter, which is a pool of advert {dollars} that the corporate has barely tapped into. The output of Falck’s workforce shall be essential to Twitter reaching its objective of doubling its annual income by the tip of 2023.

Matt Derella: World VP, income and content material partnerships

Whereas Falck makes the advert merchandise, Derella is the one who brings within the purchasers who use them. As Twitter’s prospects lead, Derella heads the corporate’s customer-facing group, together with the gross sales group and the partnerships groups. Derella’s tasks embody arising with Twitter’s gross sales technique and bolstering income. 

Dantley Davis: Head of design and analysis

Leslie Berland: Chief advertising and marketing officer and head of individuals

Twitter CMO Leslie Berland attends Twitter’s #HereWeAre brunch and dialog at Cannes Lions on June 20, 2018 in Cannes, France.

Francois Durand | Getty Pictures Leisure | Getty Pictures

The longest-tenured individual on the chief workforce after Dorsey is Berland, who heads the corporate’s advertising and marketing and folks organizations, which incorporates communications, recruiting and human assets. 

Berland usually makes the rounds as a spokeswoman for the corporate, attending numerous conferences. She can be beloved by Dorsey, former staff mentioned.

Peiter ‘Mudge’ Zatko: Head of safety

The newest addition to Twitter’s government workforce is Zatko, who goes by “Mudge.” He was introduced on in November to overtake and enhance the corporate’s cybersecurity. Mudge is a revered hacker within the cybersecurity world and has beforehand labored at Stripe and particular initiatives at Google.

His hiring comes after Twitter endured an unprecedented hack in July, when most of the most-followed accounts, together with these of then-candidate Joe Biden, Elon Musk and Invoice Gates, had been taken over by hackers who posted a rip-off asking for bitcoin.

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