Mercedes-Benz unveils new flagship EQS electrical sedan to tackle Tesla


Mercedes-Benz believes its new EQS sedan will redefine the all-electric luxurious car phase because it competes towards Tesla and a rising variety of rising start-ups and legacy automakers.

The 2022 Mercedes-Benz EQS, unveiled Thursday, marks a brand new period for the German automaker because it pivots to EVs. The automotive will probably be a part of its giant S-Class automotive household when it arrives in U.S. showrooms within the fall.

“The EQS is designed to exceed the expectations of even our most discerning prospects,” stated Mercedes-Benz and Daimler CEO Ola Kaellenius in a 63-page press launch for the automotive. “That is precisely what a Mercedes has to do to earn the letter ‘S’ in its identify. As a result of we do not award that letter calmly.”

Most notably, the inside of the car appears like a cockpit out of a futuristic spacecraft greater than a automotive. It has screens throughout almost the whole dashboard of the car. In whole, it options three screens below a single 56-inch curved glass floor, together with a passenger display screen that won’t be seen to the motive force.

The automaker didn’t launch pricing for the EQS, nevertheless {industry} specialists count on it to simply prime $100,000. The beginning worth on the 2021 Mercedes-Benz S-Class ranges between $94,000 and $160,000. Its Mercedes-Maybach S fashions can prime $200,000.

“They began on the prime,” Jessica Caldwell, government director of insights at Edmunds.com. “That is just like what we have seen with a number of the different automakers. It is their costliest car that’s going to come back out first.”

The value vary for┬áTesla’s Mannequin S giant sedan ranges from round $79,990 to $149,990, together with a brand new high-end efficiency mannequin, Mannequin S Plaid.

2022 Mercedes-Benz EQS EV

Mercedes-Benz

Anti-Tesla

The inside of the EQS is basically the other of Tesla fashions that characteristic fashionable simplistic interiors. Some Tesla fashions have only one giant display screen within the heart of the instrument panel that controls almost all elements of the car.

The EQS “goes to must have an indicator to face out. I believe giving those who very futuristic really feel that you just’re really driving one thing totally different will probably be interesting for some patrons,” Caldwell stated. “However I believe the simplistic design for Tesla has made lots of people very joyful.”

The outside of the EQS includes a comparable design to its conventional S-Class siblings, however a bit extra aggressive relating to the entrance of the car. A particular “Version One” unveiled by the corporate includes a two-tone black and silver paint job throughout the whole automotive.

2022 Mercedes-Benz EQS EV

Mercedes-Benz

2022 Mercedes-Benz EQS EV

Mercedes-Benz

EVs

The EQS is a part of Mercedes-Benz’s “Ambition 2039” initiative that features greater than half the automobiles it sells to characteristic electrical drive techniques, together with totally electrical autos and plug-in hybrids.

Mercedes-Benz is in a race with different legacy automakers to launch new EVs to meet up with industry-leader Tesla, which accounted for a majority of all-electric gross sales within the U.S. They’re additionally anticipating a number of latest opponents akin to Lucid, which plans to launch a luxurious EV later this yr.

“I believe Mercedes Benz goes to do a fantastic job on EVs,” stated Brian Moody, government editor at Autotrader. He stated they need to be a formidable competitor to Tesla, which he attributes to actually exhibiting the auto {industry} “what folks really wished in relation to electrical automobiles.”

“They did not need some financial system field,” he stated. “They need a efficiency automotive, with a lot of luxurious and so they’ll pay for it.”

2022 Mercedes-Benz EQS EV

Mercedes-Benz



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