On-line magnificence retailer Purplle raises $45 m from Sequoia, present buyers


Based in 2012, Purplle claims to have seven million month-to-month energetic customers.

On-line magnificence retailer Purplle on Monday mentioned it has closed a $45-million funding spherical backed by new investor Sequoia Capital India and present backers Verlinvest, Blume Ventures and JSW Ventures.

The corporate will use the capital to fund its progress. The agency goals to “ship eight-ten instances progress within the subsequent 4 to 5 years”, it mentioned in a press release. The model already claims to be witnessing a surge in general volumes, transaction worth, and a rise in customers.

In December 2019, the corporate that competes with deep-pocketed gamers like Nykaa secured $30 million in funding from a clutch of buyers led by Goldman Sachs.

“Even with a Covid 12 months, we have now delivered greater than 90% GMV (gross merchandise worth) CAGR for the final three years. This, whereas scaling our personal manufacturers efficiently. The funding will assist to form Purplle right into a multibillion-dollar, digital-first, magnificence and private care enterprise,” co-founder & CEO Manish Taneja mentioned.

Sakshi Chopra, principal at Sequoia India, mentioned Purplle has been in a position to construct a enterprise on excessive retention and low buyer acquisition prices. Moreover, it gives a large assortment of manufacturers at inexpensive costs and has been in a position to craft an honest personal label portfolio combine. “We see Purplle rising as a dominant magnificence vacation spot as the net magnificence penetration grows from 10% to greater than 25% over the following decade,” mentioned Chopra.

Based in 2012, Purplle claims to have seven million month-to-month energetic customers.

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