Volkswagen’s U.S. identify change to ‘Voltswagen’ was April Idiot’s advertising and marketing prank: supply


German automaker Volkswagen won’t be altering the identify of its U.S. operations to Voltswagen of America in any case.

The information, which appeared to leak out on its U.S. media website Monday and was formally introduced in a press launch Tuesday, was a part of an elaborate April Fools’ Day joke to lift consciousness in regards to the firm’s all-electric ID.4, in line with an individual acquainted with the ruse.

The corporate is predicted to challenge a follow-up announcement explaining the advertising and marketing technique by Wednesday morning, this individual stated, asking to not be named. The Wall Avenue Journal reported the prank earlier Tuesday, citing a Volkswagen spokesman in Wolfsburg.

An unfinished model of the preliminary press launch went out briefly on VW’s U.S. media newsroom web site Monday morning earlier than it was taken down. Media shops, together with CNBC, reported it as information after it was confirmed by unnamed sources throughout the firm, who apparently lied to a number of reporters.

The discharge stated the identify change is predicted to take impact in Might and referred to as the change a “public declaration of the corporate’s future-forward funding in e-mobility.” It stated Voltswagen can be positioned as an exterior badge on all EV fashions, with gasoline automobiles having the corporate’s iconic VW emblem solely.



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